Transform a Meaningless Buzz Term Into Channel Gold

We all have several friends or acquaintances who have been logging a lot of time in front of their computer screens and attending a never-ending succession of networking events-all in the name of moving from the ranks of the unemployed to the employed. With recent figures showing six applicants per each U.S. job opening, it's an unenviable position in which to be. An exponentially growing number of hiring employers are clamoring for applicants with social networking skills. Similarly, IT manufacturers view the phenomenon as "the next big thing" as it relates to their channel partners' marketing activities on their behalf.
Is it the next big thing? Yes!